Short Bio

Lindsay Tjepkema is a 3x founder and visionary B2B marketing leader with 20+ years of experience. She founded venture-backed SaaS startup, Casted, the first podcast and video marketing platform for B2B brands. As CEO, she led the company it to rapid growth with clients like IBM, HubSpot, and Salesforce. Now, as the founder of Human Brands Win, she helps founders build authentic, breakthrough brands. A sought-after speaker at SXSW, INBOUND, B2BMX, and more, Lindsay’s insights have been featured in Forbes, Entrepreneur, NPR, and TechCrunch. She is a Forbes Business Council member, co-leader of the Women of Pavilion Community, and a passionate advocate for founders defining success on their own terms. Lindsay lives near Boston with her husband and three sons.

Medium Bio

Lindsay Tjepkema is a 3x founder, visionary marketing leader, and brand-building expert with over two decades of experience in B2B marketing. She is passionate about helping founders achieve success on their own terms by building brands that break through the noise.

As the founder and former CEO of Casted, Lindsay created the first podcast and video marketing platform built for B2B brands, driving exponential growth and serving powerhouse clients like IBM, Salesforce, Gong, and HubSpot. Under her leadership, Casted became an award-winning venture-backed company recognized for its innovation and impact in marketing.

Now, as the founder of Human Brands Win, Lindsay shares her proven approach to brand growth—helping founders craft authentic, standout brands through bold storytelling and thought leadership. Her unique B.R.A.V.E. framework (Brand, Relationships, Audacity, Values, Energy) empowers leaders to think beyond short-term tactics and build brands that truly resonate.

A highly sought-after speaker, Lindsay has taken the stage at SXSW, INBOUND, B2BMX, MarketingProfs B2B Forum, Content Marketing World, and more. Her insights have been featured in Forbes, TechCrunch, Entrepreneur, NPR, and more than 300 podcasts. She's the co-leader of the Women of Pavilion Community and she is a member of the Forbes Business Council, Endeavor, and Female Founder Collective.

Lindsay’s career has spanned roles in agency and corporate, startups and enterprise. She led B2B marketing, sales, customer success, and revenue teams and advised global brands like Intel, LinkedIn, and L’Oreal. She was awarded 40 Under 40 awards in both Michigan and Indiana, nominated as a Mira Rising Entrepreneur, and is recognized as a leader in brand, content and B2B marketing.

Beyond her work, Lindsay lives near Boston with her husband and their three boys. She's a champion for female founders and business leaders and believes in redefining success, thinking boldly, and building human-centric brands that win.

Long Bio

See my About page for the whole story!

 LinkedIn: Where I definitely spend the most time on social media

Intro: Book 1:1 with me on Intro's community of experts

Human Brands Win: Where I provide business and brand consulting for founders and thought leaders

LindsayTjepkema.com: My personal site for speaking, podcasting, and sharing perspectives