Human Brands Win
Because Their Founders Think B.R.A.V.E.
The Difference is BRAVE
The most powerful differentiator isn’t your product, tech stack, or playbook. It’s how you think, lead, and show up as the human behind your business.
Thinking B.R.A.V.E.
- Brand: Position yourself intentionally for long-term alignment with your vision.
- Relationships: Build trust with the right people through empathy and connection.
- Audacity: Be bold enough to hold space for creativity and innovation.
- Values: Embrace your purpose and use it to make decisions with confidence.
- Energy: Learn to trust your instinct and protect what fuels your best work.
How To Work With Me
The Human Brand Blueprint
Define your story. Shape your strategy. Build your foundation.
Every strong brand starts with a strong sense of self. In this 10-day engagement, we’ll uncover who you are, why you’re building what you’re building, and how you want to show up as a founder. You’ll leave with your Human Brand Blueprint: a strategic and emotional foundation that guides everything from your voice to your visibility.
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90-minute 1:1 Human Brand Session
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Custom Human Brand Blueprint
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60-minute review session
The Human Brand Intensive
Your strategy evolves. Your brand should, too.
After your foundation is set, we turn strategy into momentum. Through ongoing 1:1 advising, we’ll ensure your brand stays aligned with your goals, values, and energy - even as your company grows. You’ll gain a thought partner who understands the founder’s seat and knows how to help you lead through it.
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Monthly strategy and coaching sessions
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Real-time feedback and brand alignment
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Strategic reviews of launches, messaging, and leadership moments
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Ongoing support for you as the founder
The Human Brand Sprint
Your founder brand, built in 3 weeks — and supported for the long run.
In collaboration with Caspian Studios, the Human Brand Sprint turns your Human Brand into a living, breathing content engine. In 3 weeks, we define your story, build your strategy, and capture your voice. Then bring it to life with authentic, ongoing video-based content across LinkedIn, YouTube, and Substack.
Week 1:
Human Brand Session + Recording Setup
Week 2:
Human Brand Blueprint + First Recording Session
Week 3:
First Monthly Content Package Delivered + Distributed
Pick Your Package
Human Brand Blueprint
Shape your strategy. Build your foundation.
In just 10 days, we’ll create your Human Brand Blueprint: the clear, compelling strategy that becomes the foundation for every future move.
Best for: Early-stage founders, rebrand moments, or leaders craving clarity before scaling.
Human Brand Intensive
Strategic support (with a little Founder Therapy)
Through monthly sessions and real-time advising, I become your sounding board and strategic partner, helping you navigate brand, leadership, and growth with confidence.
Best for: Founders seeking ongoing strategic and leadership support.
Human Brand Sprint
Built fast. Supported for the long run.
You show up. We do the rest.
In partnership with Caspian Studios, we’ll turn your Human Brand into an authentic content engine.
Best for: Founders who want to grow their audience through ongoing content creation and thought leadership.
Hi, I'm Lindsay
Few people have been both a successful venture-backed CEO and a global B2B brand leader.
Hi 👋. I’ve been both.
Before launching Human Brands Win, I founded and led a SaaS startup, Casted, where I raised $13 million in venture funding, built a new category in B2B marketing, and served customer brands like Salesforce, HubSpot, Gong, and IBM.
Before that, I spent nearly two decades partnering with and developing brand and content strategies for global brands like Intel, LinkedIn, and L’Oréal. But nothing taught me more about leadership than being a first-time founder: the power of the Founder Brand, navigating growth, the toils of fundraising, and the isolation that comes with building something from scratch.
That’s why I do what I do now: I help founders build brands (and lives) that are as aligned with who they are inside as they are with their growth goals on the outside. Through Human Brands Win, I give founders the strategy, story, and support I wish I’d had: practical brand leadership rooted in real lived experience.
Because when founders grow as humans, their brands are magnetic and their businesses thrive. In short, their Human Brands Win.
"Lindsay has given me the confidence and the tools to take my business to the next level. She's not just an expert, she's also a fantastic cheerleader and motivator. She's helped me believe in myself and my abilities, and she's empowered me to take risks and pursue bigger goals. I'm so grateful for her help."
