Founder Brands That Win
The most powerful differentiator isn’t tech or tactics.
It’s you.
Build Your Brand to Build Your Business.
Your company’s story only matters if people believe in what YOU believe in as its founder.
I'll work closely with you through structured, yet conversational sessions to draw out and define your vision, voice, and values and turn them into a powerful Founder Brand strategy. One that earns trust, attracts opportunity, and fuels business growth. Because when people connect with the human leading the company, growth follows - and loyalty lasts.
Through Human Brands Win, I bring two decades of brand leadership and my own experience as a venture-backed founder and global B2B marketer to help you grow your business by growing your brand.
How To Work With Me
1:1 Advising
Individual Sessions for Founders
Tired of advice that doesn't fit from people who don't understand? Been there.
My clients call this "Founder Therapy" because we get into all the tough places: not only the details of your Founder Brand, but also the board meetings, the loneliness, the fundraising, the highs and lows, the tough team conversations and how to balance it all.
As a former VC-backed SaaS Founder + CEO and global marketing executive, I get it. And I've got you.
Founder Brand Sprint
Your Story = Growth Strategy
We'll craft your Founder Brand and strategy to drive audience connection and growth.
And, through my partnership with Caspian Studios, that strategy is transformed into a steady stream of high quality, authentic, human-centric content: YouTube videos, LinkedIn posts, newsletter copy, keynotes, webinars, podcasts and more.
All you've got to do is simply show up and share as the visionary. We handle the rest.
Hi, I'm Lindsay
Few people have been both a successful venture-backed CEO and a global B2B brand leader.
Hi 👋. I’ve been both.
Before launching Human Brands Win, I founded and led a SaaS startup, Casted, where I raised $13 million in venture funding, built a new category in B2B marketing, and served customer brands like Salesforce, HubSpot, Gong, and IBM.
Before that, I spent nearly two decades partnering with and developing brand and content strategies for global brands like Intel, LinkedIn, and L’Oréal. But nothing taught me more about leadership than being a first-time founder: the power of the Founder Brand, navigating growth, the toils of fundraising, and the isolation that comes with building something from scratch.
That’s why I do what I do now: I help founders build brands (and lives) that are as aligned with who they are inside as they are with their growth goals on the outside. Through Human Brands Win, I give founders the strategy, story, and support I wish I’d had: practical brand leadership rooted in real lived experience.
Because when founders grow as humans, their brands are magnetic and their businesses thrive. In short, their Human Brands Win.
"Lindsay has given me the confidence and the tools to take my business to the next level. She's not just an expert, she's also a fantastic cheerleader and motivator. She's helped me believe in myself and my abilities, and she's empowered me to take risks and pursue bigger goals. I'm so grateful for her help."
Interested in working together?
Let's talk.